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Google takes user experience into account in its ranking Digital Always with the aim of satisfying its Internet users Google announces the arrival of a new update of its algorithm for user experience will be an essential criterion for being well referenced on search engines Internet users are increasingly demanding and impatient They are asking for more simplicity more speed and more accessibility to businesses UX new You will not have to create an e commerce site to encourage your customers to buy your products online You will be easily accessible on mobile and it is a free tool Instagram shopping Instagram gives online shoppers.