Tea, purified water,

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Douyin Supermarket, only half of the work has been done If compared horizontally with its competitors, Douyin Supermarket still lacks a lot of homework. For example, the core competitiveness of a lifestyle supermarket e-commerce platform is speed, efficiency, and savings, which correspond to the number of SKUs, logistics and distribution efficiency, product quality, and product price.


Among them, Douyin Supermarket has initially established an advantage in user reputation in terms of logistics Indonesia Phone Number efficiency and product quality, but it has obvious disadvantages in terms of price and number of SKUs. Looking at the number of SKUs, taking the must-have beverage categories in supermarkets as an example, the "New Entropy" experience found that Douyin Supermarket only has two carbonated drinks, ready-to-drink coffees, functional drinks, coconut juices, and no ready-to-drink drinks.





Tea, purified water, juice and other important categories. Overall, the current number of SKUs in Douyin Supermarket is basically equivalent to that of a small and medium-sized supermarket, but the shortage of some categories is serious. An important category of the lifestyle supermarket e-commerce platform is fresh food. Whether it is a traditional supermarket or a community group purchase, the product mix rule of "fresh food + snacks/daily necessities" is generally followed to achieve low gross profit, high frequency of rigid demand products, and high gross profit.