How do you plan to compensate

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Not all influencer marketing requires you to pay for time Sometimes BB connections are made that are just about giving valuable connections Could a paid influencer provide value Absolutely But you should determine the best influencer for your product or service Then determine if that influencer relationship should be a compensated one or a value connection one Are you convinced Just a few years ago businesses would have balked at the idea of using Influencer Marketing in their marketing strategy It was considered celebrity and a hack


However businesses have been using this technique long before it was given a trendy name and celebrity status The key to using this style well is to know the purpose audience and tools necessary to make it work effectively Knowing your audience India Phone Number and the key influencers in your industry professional network or community can make the biggest difference Influencer marketing is all about relationships Your relationship with an influencer and their relationship with your clientcustomer or prospects It should definitely be a part of your plan After all this was created by businesses for businesses Dont let the trendy term fool you





My guess is that you have already been using this technique or are an influencer yourself You just didnt know you were doing it Now do it with purpose Author Liz Papagni is the number one bestselling author of Your Marketing Roadmap founder of MyCMO and CEO of Marketing Initiative Worx Inc Liz is a leading brand and marketing thought leader who has worked with a vast array of clients from established small businesses to Fortune companies As a marketing and leadership expert with a passion for helping companies develop strategies that convince and convert customers she has launched and propelled numerous brands nationwide.