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We found that many of the sites in this case study were listed in directories of coupons and promo codes, as well as lists of products by category. For example, Sur La Table receives traffic from directories of coupon codes for various cookware products that they sell. If you sell products online, offering coupon codes or special deals and making sure you are listed in various directories is a good way to contribute to your link profile. Make sure your coupon codes are accurate and useable, and that your links don’t appear spammy. Sponsorships The most common result we discovered in our study is.
That many large brands invest in sponsored ads on other sites. NordVPN, for example, received a large Photo Editing Services amount of traffic from ad space purchased on YouTube. They also work with content creators, sponsoring videos made by users with large followings of people who may have an interest in cybersecurity. Geico also receives a large amount of traffic from sponsorships – their highest-performing links are through Sundance Film Festival’s website, and the sponsor various sports teams. While sponsorships are perhaps not the most cost-effective method, they are extremely useful when it comes to generating website leads and ultimately increasing your revenue.
In Conclusion While big brands, like the ones we looked at in our case study, can afford to invest a lot of their budgets into advertising, it is possible for organizations of all sizes to create a diverse, high-quality link profile that mimics theirs. Consider who you want to market to, and make sure your links are available to them. This can be done through mutually beneficial partnerships with other brands, as well as sponsorships, making sure you are listed in internet directories, and encouraging content creators to generate reviews or articles that mention your products.
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