That means collectively, people devote billions of hours

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When it’s done well, social media can have huge benefits for business. However, many companies make one key error when starting out on social media. While it may seem frugal to ask your in-house marketing team to run your social networks and channels, it’s often a big mistake. When your marketing team takes on social media in addition to their current workload, your social media efforts take a backseat to other marketing efforts, and lack the consistency they need to really succeed. Today, we’ll discuss why hiring a social media manager is almost always a smart move. Why is social media important? Social media is rapidly becoming one of the pillars of digital marketing.

Facebook users spent an average of 35 minutes a day on the platform in 2020, and TikTok latestdatabase.com users were close behind, spending 33 minutes each day on the app. of attention to social media each year. No wonder businesses increasingly turning to social media platforms for marketing. “People are on social media all day, every day — brands must go where the people are,” Abdul Muhammad, the chief digital officer and partner at rbb Communications, told Business News Daily. “People are on social media all day, every day — brands must go where the people are.



” Also: A social media presence will enrich your sales funnel. According to a 2020 study, 86% of businesses found increased exposure through social media, while 67% said it helped with lead generation. Source: Social Media Examiner Why it’s worth investing in an expert social media manager While social media does fall within the category of digital marketing, it is its own beast — and expert social media managers are worth their weight in gold. “While they seem more expensive,” MarketerHire creative director Dani Marom explained, “the turnaround they can bring from their experience ends up saving you so much time, money and error.