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Nobody likes seeing walls of text, especially on mobile devicesUse headings, bold, lists . This helps break up the text and increases the likelihood that people will continue reading. emailDon't put important copy inside the image . Some email clients hide images by default — in those cases, your email will be difficult to understand unless customers manually enable images in emailsInclude personalized content (if possible). You can go beyond just names and locations — use the data you have about your customers (interests, preferences, purchase history, etc.
Make sure the copy is as relevant as possibleMake sure your body copy m British Student Phone Number List e . Users hate clickbait, so you need to be prepared to align the content of your subject lines with what's included in the body copyEnter data, write in the second person, use active verbs.Just like your subject line 4. CALL-TO-ACTIONThis is the right time.Get your users to open and read your emails — now they're ready to take the next step.A good CTA is a simple, direct message that encourages readers to take action immediately.Here's how to write a call-to-action for your email:Keep it short. Users need to understand the action at a glance.
Write in the first person, using active verbs. Use “Secure My Seat” instead of “Click Here to Secure Your Seat.”Include a call-to-action in the top half. If possible, make sure the call-to-action can be seen by users without scrolling. If you're sending a long email, don't be afraid to include your call-to-action several times throughout the email.Stick to one action per email . Don't ask your subscribers to do several things in one email — instead, send them multiple emails with unique calls-to-action.Make sure your call-to-action stands out. Your call-to-action should be easy to recognize and click on — you can choose to bold the text or even make it look like a button.
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