|
PESTLE analysis assesses the impact that various external factors, such as those connected to the political, economic, social, technological, legal and environmental environment, influence the way your business evolves. The PESTLE method can be used in different scenarios and can guide the company's management team in making strategic decisions. What is PESTLE analysis? PESTLE stands for the following factors that can impact the performance of companies: Political – this includes factors such as taxes, legislation, government stability, laws in force, the level of corruption or bureaucracy in a country, but also any major changes in legislation that can create a tense situation for the civilian population.
Economic – these factors refer to business cycles, the potential for economic British Student Phone Number List growth or recession, inflation and interest rates, labor costs, unemployment rates, the impact of new technologies and globalization on the economy, income distribution. Social – this category includes cultural norms and expectations, population health level, population growth rate, age group distribution, population attitude towards career development, health and security. Technological – factors related to technological aspects such as research and development activity, automation, rate of technological change are included here.
Legal – this category of factors includes legislative changes that may affect the labor market, access to materials, available resources, taxation, the level of imports or exports. Environmental – these factors relate to global warming and the increasing need to transition to sustainable resources, pandemics and other emergencies, sourcing ethically (both nationally and internationally). In business analysis, a good example of PESTLE analysis will describe how macroeconomic factors can affect business development. Along with SWOT analysis, PESTLE is used to make informed decisions and understand what external factors should be considered when building a business plan.
|
|