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You can do this using the Google Analytics 4 is essential for measuring data effectively because it relies heavily on machine learning as the main form of data measurement. Additionally, the AI-powered “Insights” feature is designed to automatically highlight useful information for marketers, making it much easier to analyze any information . Google has been announcing the death of the current version of Universal Analytics on July 1, 2023 for a long time.
  
There's not much time left, and oversleeping on this topic could cost you a lot. Google Analytics 4 – a revolution in traffic measurement Below I have listed only selected benefits to expand on the topic. You can learn more C Level Contact List about why it's worth switching to Google Analytics 4 here. More accurate remarketing that allows you to reach users who have shown interest in your product or service across devices and platforms.



Various attribution models that allow you to assess the effectiveness of different marketing channels in generating conversions. Combining data from mobile apps and websites in one place, making it easier to track user behavior throughout their journey. Possibility to use BigQuery , which allows you to analyze large data sets and create advanced reports. This is where we will seamlessly mix Google Analytics 4 with BigQuery.