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Facebook is one of the most used social media platforms (almost 2 billion zlinic users) - thus, this represents the perfect opportunity to determine the target audience of your business. What does an example of the target audience look like? Gathering all the information obtained, a target audience sample could look like this: Female; Age: 25-35 years; Education level: short-term higher education; Monthly income: >6000 lei; Location: Bucharest; Interests: travel and personal care products. What is a buyer persona? First of all, we need to clarify what is the difference between buyer persona and target audience - if you are not familiar with these two terms.

You could say that they are the same thing. But it's not really like that! The main difference betw Switzerland Email List een them is specificity. You can think of the target audience as a football team, and the buyer persona as one of the players. When you look at a team, members have similar interests and even the same demographic characteristics. However, when you focus on one player, that person will have unique characteristics, different from the rest of the team.



The target audience is the team of potential clients, while the buyer persona is the ideal, imaginary model that presents the characteristics of the perfect client for your business! Buyer persona or customer profile is the detailed description of a representative person for the target audience of which he is a part. We are not talking about a real person, but about a character who presents the characteristics necessary to create the ideal client. When you put together the story of this character, you will give him a name, demographic data, interests, hobbies, behaviors, habits, etc.