Work to improve other user engagement metrics.

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And getting people to your website is the whole point of ranking anyway!) Google Ads and many other technologies look at user engagement signals to determine page quality and relevance. We’ve already seen evidence that CTR is important to Google. So how do you raise your Google CTRs – not just for a few days, but in a sustained way? You should focus your efforts in four key areas: Optimize pages with low “organic Quality Scores.”

Download all of your query data from the Google Search Console. Sort Greece WhatsApp Number Data your data, figure out which of your pages have below average CTRs, and prioritize those. Don’t risk turning one of your unicorn pages with an awesome CTR into a donkey with a terrible CTR! It’s far less risky turning a donkey into unicorn! Combine your SEO keywords with emotional triggers to create irresistible headlines. Emotions like anger, disgust, affirmation, and fear are proven to increase click-through rates and conversion rates.







If everyone who you want to beat already has crafted optimized title tags, then packing an emotional wallop will give you the edge you need and make your listing stand out.  Like click-through rate, we believe you need to have better-than-expected engagement metrics (e.g. time on site and bounce rate). This is a critical relevance signal! Google has enough data to know the expected conversion and engagement rates based on a variety of factors (e.g. industry, query, location, time of day, device type).