Personas in collaboration with all the people

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clients, we organize discussions of around twenty minutes by telephone with around fifteen of their clients. Nothing revolutionary here its about asking your customers the questions that you have defined beforehand in order to understand why they trust you and what are the triggers that encouraged them to take the plunge with you . This is the main challenge to take on to create a relevant persona you must understand what pushed them to start thinking about purchasing, how they got their information and carried out their research to finally make your decision to invest. .


Discuss with your colleagues Creating a Persona is not a mission solely reserved for Mexico Phone Number Data the Marketing department . Too often, I encounter companies that fail to generate qualified Leads for a simple reason Marketing has created a Persona alone and is quite disconnected from reality. To generate qualified Leads  that is, Leads that will be converted by salespeople  you must create your  who are in direct contact with your customers . The work of Personas is the first stone of Marketing and Sales alignment .





Marketing knows how prospects behave on the Internet thanks to the data it has at its disposal. Salespeople know precisely what the problems, needs and questions of your prospects are. Your technical department also has its role to play in defining your Personas since it knows precisely how your customers use your products. Here, you must therefore organize a working meeting between all the departments in contact with your prospects and customers to jointly define a common ideal customer profile .