Assess your current marketing strategy

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To make an informed decision, you have to start by asking the right questions: How well developed is your inbound marketing strategy? Do you have the in-principal support of your boss, is the sales department onboard with the idea, have you received feedback from the whole team? What is your budget for inbound marketing actions? Have you formally defined your buyer personas?


Are you able to create content to cover the different stages of the deutschland phone number marketing funnel for each buyer persona? To what extent have you qualified your database of contacts? Do you already have an effective CRM solution that you share with sales teams? How well do the sales and marketing teams currently work together? The key question to answer is whether your digital marketing strategy is sufficiently well-developed or not.




If it is, and you have an effective inbound marketing strategy already in place, starting to use marketing automation software will be the next logical step. If, however, you can already see that there are some gaps in your current strategy, you need to fix those before starting to evaluate different software options. Because it doesn’t matter how good the software is that you choose, it won’t be able to make up for shortfalls in your strategy.