I’m not saying that you should completely

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using smartphones and tablets. As mobile app usage grows in popularity, the number of app downloads worldwide increases as well. We’re seeing growth in app downloads each year. This trend will continue in the coming years as well. Last year, there were more than 218 billion app downloads. That’s roughly a 7% increase from the year prior. As you can see from the graph, there was a 55% jump between 2016 and 2020. The year over year growth rate isn’t quite as sharp, but it’s still on the rise. Free vs. Paid Downloads When you’re creating a mobile app, one of the first things you need to figure out is your monetization strategy. That’s why you’re building an app in the first place, right? To make money. Charging for app downloads might be something that’s





crossed your mind. But will people download your app if you make them pay for it? Let’s take a look at the number of free vs. paid app downloads. The vast majority of global downloads are all free. In fact, 98% of mobile app revenue worldwide comes from free apps. Just a fraction of people Japan WhatsApp Number List  are willing to pay for downloads. Don’t get me wrong; dismiss the idea of launching a paid app. Depending on the type of app you have, there are benefits to both strategies. If you charge for downloads initially, fewer mobile users will download the app. That’s because the majority of people are used to being offered free downloads. Just look at your own mobile device. Do you have any apps that you paid to install? You’re in the








minority if you do. However, people who download paid apps are more likely to be engaged. They aren’t going to spend money on something and then never use it. But you don’t need to charge for downloads to make money with your app. For those of you who own an existing business and have an app as an extension of that business to improve the customer experience should definitely be offering free downloads. Mobile app users don’t expect to pay for downloads. That’s because the vast majority of apps available on the Apple App Store and Google Play Store are offered for free. google & ios free vs paid apps The above graph is based on a research from Statista as of Deptember 2021. Even if you’re launching an app as a completely new business, you can still