|
To get started, check out these sources:6 Amazing Welcome Email Examples (and How to Write Yours)How to With New SubscribersBeautiful Welcome Email Examples 2. ENGAGEMENT CAMPAIGNTriggers : Depending on the campaign, these can be triggered manually or by an action taken by the user.Target : Cultivate subscribers and turn them into customers, repeat buyers and advocates.Most of the campaigns in your email marketing strategy are email engagement.
The most common example of email engagement is content newsletters, but it's not Belgium Mobile Number List the only one.You should create campaigns for each important goal or milestone in your digital marketing funnel — for example:Educate users about the problem your product/service solves (middle-of-the-funnel )Providing free resources for subscribers (middle-of-the-funnel)Invite subscribers to sign up for a free trial, webinar, course, or demo (middle-of-the-funnel)Sending limited-time or seasonal offers (bottom- of-the-funnel)Remind subscribers to complete.
Unfinished purchases (bottom-of-the-funnel)Increase tool usage (retention)Send progress or usage (retention) reportsUpsell or cross-sell on other products (monetization)Offer referral or loyalty bonuses (monetization) Here are some examples of engagement campaigns that I like: Sumo , regularly shares new content and case studies that usually educate subscribers on how to use their tools to grow online businesses. Casper typically sends out Black Friday campaigns intended to drive sales.
|
|