This section lets you

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You can also see the journey users take on your site before making a purchase. Retention reports The last life cycle stage is “Retention.” view metrics like user engagement and customer lifetime value. You can use it to see how successful you are at bringing users back to your site after their initial visit. User reports In addition to the life cycle reports, there are also user reports. One type of user report is the demographics report. Believe it or not, demographics reports are about user demographics. I know, shocking. You can view reports about your website visitors’ age, gender, interests, location, and more. That helps you get a more complete picture of your audience so that you can more effectively market to them.

Tech reports The last type of standard reports is tech reports.  Belgium Phone Number Data These reports focus specifically on the technology people are using to visit your website. That means you can view data on the devices, browsers, and even screen resolutions that people are using. When you know that info, you can optimize your web design to better fit the tech your site visitors are using. Exploration reports So far, we’ve only talked about standard reports. But in GA4, there are also exploration reports, which Google just calls “explorations.” These reports are in a totally separate tab of Analytics, below the “Reports” tab. So, what exactly are exploration reports? Well, basically, they’re a new type of GA4 reporting that goes beyond basic metrics and helps you uncover deeper and more niche insights about your audience.



You can create several different types of exploration reports. For example, you can create tree graphs to map the journey that different users take on your site. Or, you can create Venn diagrams to see which of your audience segments overlap with one another. There are several other options as well. Unlike with standard reports, Google doesn’t automatically create these reports for you. You can set them up yourself by modifying preexisting templates, so they’re more customized to fit exactly what you’re looking for. Learn more about marketing analytics with WebFX It’s really important to keep up with what’s happening on your website, and GA4 reporting is one of the best ways to do that.