Their distrust of brands and new-found love of LinkedIn will reward

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Explaining something interesting into your smartphone. How to prepare for this trend: Try taking high-performing text content like blog posts and turning them into videos. Test and track videos of different lengths to find the sweet spot for your audience. Cut and cross-post content on multiple platforms, and track which nets the best engagement. will be the year of the employee ambassador The search for authenticity will encourage more people to step out from their brand’s shadow to connect with customers in a more personal way as part of their content marketing strategy. You can certainly see this on LinkedIn.


Content there usually gets more engagement when it’s published on a personal account rather than the brand’s. So expect more businesses to follow in the footsteps of Alaura Weaver at Writer, who regularly shares Iceland Phone Number company updates, events, and success stories on LinkedIn. Content marketing trends - screenshot of a LinkedIn post from Alaura Weaver. Your employees might be the secret content distribution strategy you need in Source This will be true for all but a few brand unicorns that have developed their own personalities and grown a following (hi, Duolingo!). Content marketing trends - screenshot of a Duolingo TikTok Most brands don’t have the cache to compete with other creators on social media, but their employees do. Source Gen Z is a surprising motivator of the personal/professional social media mashup.



Businesses that connect with them on a personal level. Employee-influencer content will grow on other platforms, too. People already post themselves on the job at dental offices, car rental companies, and restaurants. Content marketing trends -Screenshot of a TikTok from Papa John's employee An employee ambassador post can net millions of views. Source Smart companies will encourage their employees to post these personal-yet-promotional videos and reward them well when they do. One of these posts is a lot more effective than trying to connect with a faceless brand. How to prepare for this trend: Set up a system to reward employees who promote your brand online. Make it easy for them to share your content through employee advocacy platforms.