Tag Manager to install almost any analytics

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The answer to this is analytics platforms, you may already be aware of Adobe or Google Analytics GA and you might have clicked around the in-built analytics section of your website editor if you use one of those. But really learning how to interpret your website analytics is an excellent way to identify ways to make the purchasing experience better for your customers and therefore increase sales. To get started there are a number of resources across the web, including the Google Analytics academy which provides a great grounding. One strong recommendation we have is to use Google Tag Manager to handle your Analytics integration.


You can use  system, but its biggest advantage is that it can help you stay organised when you start tracking events and implementing the advertising tracking pixels required for advertising campaigns. If this is not really in your wheelhouse, don’t worry, many agencies Lebanon Phone Number Data have the skills needed or if you would prefer, we can help you directly. Understand where your customers are falling off Once you have an analytics solution installed on your website, your next step is to understand the data that is being recorded. In general, there are two things you need to know about your website visitors. Where are they coming from and what are they doing on the website?





If you are using GA, you’ll find this information under the Acquisition and Behaviour sections or Engagement if you’re on the recently released GA. Depending on where your traffic is being generated, GA has some predefined acquisition channels. Direct means that a user typed your web address into the search bar of their web-browser Display is a specific form of paid advertising, Paid Search is another specific type of paid advertising, Social means the user followed a link from a social media post, Organic Search means that a user arrived on the page by clicking on a search result on Google, Referral means that the user arrived on your website after clicking a link on another site.